Many websites use third-party marketing automation software Denmark Phone Number List on their websites. These could be lead tracking apps like Lead Forensics, Leadfeeder or CANDDI. Or they can be call tracking applications such as Infinity Call Tracking or Ruler Analytics. The use of these tracking apps raises some very interesting questions in terms of GDPR compliance, which is still a grey area in my opinion. At Denmark Phone Number List glance, these apps track users in ways they didn't expect, and they didn't consent. For example, it tracks my actions every time I return to your site or view a specific page on your site.
However, the suppliers of these apps assure us that they are Denmark Phone Number List compliant. First, vendors like CANNDI recommend using banners that clearly state that cookies are being used, CANNDI GDPR Compliance Moreover, the software vendor argues that the use of cookie tracking technology is in the legitimate interests of your business as the data controller , specifically that Recital 47 allows "processing for Denmark Phone Number List marketing purposes or fraud prevention". Candy recommends: Legitimate Interests If the legitimate interest principle is used in your website tracking, it is recommended that you document this during GDPR preparation. This should include your reason for using it.
I would like to thank CANNDI for sharing their GDPR view Denmark Phone Number List recommend you read it (PDF.) CANNDIO GDPR Perspective Providers of these tools are confident that they are GDPR compliant. However, if the software is illegal, your business, as the data controller, is responsible. The real issue is identifying GDPR compliance risks when using such software and reducing your risk as a business owner. Therefore, you Denmark Phone Number List to carefully review your contracts with these software providers. 9. What about Google Analytics and Google Tag Manager? If you're interested in Google's commitment to the GDPR, start here: How Google Complies with Data.