Be wary of providers who will simply fetch you a list of keywords obtained for free via Google or a paid list via ubersuggest, ahrefs or semrush. Demand analysis doesn’t happen at the push of a button. This requires time, research, analysis and ultimately a reasoned recommendation. SEO Writing Skills: Again, this is a difficult point to assess when you are not a specialist. I have a very simple way of checking this with the freelancers who contact me every week to offer me their subcontracting services. I start by asking them to send me examples of SEO texts that they have written. I'm not trying to screw them over since they choose the texts they send me themselves.
Those who send me texts that are too short (less than 1,000 words), I delete
Email Data immediately. The average size of content on 1st page is nearly 1,900 words. Moreover, those with whom I talk about it, even though they have prospected me, recognize that texts that are too short are not effective. Then, pass the URLs in question to the SEO tool filter to which everyone can access. Certainly these are Big Data tools which reflect trends more than reality, but when the article is not referenced, I do not follow up. Average number of words based on position in Google results. Here is a table that I made based on the submissions of articles from around fifteen SEO writers who contacted me recently.
They all present themselves as specialists in SEO writing, have clients and make a living from their activity. Number of words: number of words in the article SEO: number of keywords on which the article is referenced in the first 10 pages. Only 50% are referenced on more than 10 keywords. P1: number of keywords for which the article is on the 1st page, which is somewhat the objective of SEO. 0 (none) for 56% of articles, and at best 3 for 93.75%. When we know that on the first page we will have an average of 10% click rate and 3% conversion, the ROI is not for right away. Also be wary of those selling you AI writing. A priori Google detects and doesn't really like it. Of course, it's not expensive, but if you end up being sanctioned by Google, the cost is ultimately enormous.